01Paid reach
Boosted posts count impressions. Your counter counts faces.
The money leaves monthly. The proof never reaches the counter.
The leak: spend without proof
Purchase-contingent draws · Singapore
Every entryearned,never sold.
Buy something real at the shop, get a free shot at a graded slab. They collect. You grow.
- No paid pulls
- Odds before entry
- 30-day return, measured
Secured prize preview
Counter proof
Mighty Pull TCG
QR after purchase
Odds shown
Before entry
Prize cap
Visible
Receipt
Staff-confirmed
Odds, value, and consent appear before entry.
Why MagicPull exists
Hobby shops have three ways to buy growth. All three leak.
02Discounts
A 10% code rewards the collector who was coming anyway.
Margin gone. No new names captured.
The leak: margin without memory
03DIY lucky draws
Collectors love a draw. Singapore regulates chance.
Run it loose and it's gambling, not marketing. Most shops skip it.
The leak: delight without cover
The draw was never the problem.
The entry design was.
The fix — one rule
The entry is never sold. It's the free side-effect of a real purchase.
Purchase first. Entry free. Everything on the record.
The counter ritual
Buy, unlock, collect.
The counter flow feels like a collectible ritual while every entry remains tied to a real purchase.
01
Buy
Buy at the shop
A collector buys real shop goods first. The counter QR only appears after staff confirms the qualifying purchase.
02
Unlock
Get entry plus a feedback pack
The entry is recorded as a free side-effect, with odds, prize value, and PDPA consent shown before submission.
03
Collect
Reveal, collect, repeat
The draw result is published later. Feedback reserves a free pack so the visit still feels collectible.
Counter proof
Counter QR
receipt token attached
Staff-confirmed
The QR is a counter artifact.
Purchase confirmed first. Odds and consent before contact details.
Reserved at counter
Feedback pack
Instagram-ready
The campaign they share.
Each MagicPull campaign generates a cinematic 9:16 promo that mirrors the in-app reveal arc — customers see the prize on their feed, walk in, and the counter flow feels like the same world.
Spend S$50 at Mighty Pull → you're entered.
Odds: 1 in 180 · Free pack with every feedback
Regenerated per campaign — swap prize + odds in seconds
Real prize, real motion
The slab your shop secured is the hero — animated from the actual prize photo. No generated card art, no invented characters.
Compliance overlays baked in
Spend amount, published odds, and 'free pack with feedback' appear in every final cut. The ad sells acquisition and compliance, same as the product.
One campaign, one promo
Swap the prize photo, shop handle, spend amount, and odds. Regenerated in minutes. Upscaled to 1080×1920 for Reels and Stories.
Visual continuity
Same gold / violet / rose palette and Space Grotesk type as the in-app reveal. The IG promo and the 'you're in' screen feel like one world.
Transparency by construction
A curated collection set, not a casino skin.
Real, lawfully-owned prizes. Numbers published before anyone enters.
Ultra rareS$100 cap
Gem Mint chase slab
1 in 180
Odds published before entry
RareS$72 value
Theme set display card
1 in 90
Odds published before entry
CommonS$38 value
Shop-stock feature slab
1 in 45
Odds published before entry
No paid pulls. No re-rolls. Cap and odds on every campaign page.
The morning after
Ceremony for them. Arithmetic for you.
Merchant ROI
Acquisition numbers stay measured, visible, and separated from estimates.
Illustrative example: your dashboard shows measured customer return, contactable acquisition, and estimated upside as separate figures.
New contactable customers
42
Consented contacts from qualifying purchases
30-day return rate
19%
Measured from logged return visits
CAC
S$18
Measured ROAS
2.9x
Estimated ROAS
est. model
Fee model: priced like campaign spend, not a subscription. Platform fee + prize; sourcing fee S$0 when the shop supplies its own stock.
Compliance built in
The guardrails are the product.
Every rule enforced by the software - not a staff checklist.
Purchase-contingent entry only
Published odds before entry
Prize value <= S$100
Witnessed draw
Results published
Records kept 5 years
PDPA consent at entry
See it run at your counter.
Prize proof and cap checks before launch
Published odds and witnessed draw records